MELISSA HOEFER
SENIOR GRAPHIC DESIGNER

Brand designs and campaigns built to earn attention — and scale.

13+ years shaping brand identities, designing integrated campaigns, and crafting scroll-stopping social content across corporate, agency, and nonprofit work — pairing sharp visual storytelling with the systems that keep a brand consistent everywhere it shows up.

AVAILABLE FOR CONTRACT & FREELANCE
WORK SAMPLES
01Bingham's ClothingRetail · Editorial · Social
02CFM InsuranceBrand System · Campaigns · Multi-Channel
03EmberBrand Identity · Social · Motion
04Catalyst NutritionBrand · Packaging · Digital Campaign
05Brand Identity SystemsGuidelines · Logos · Visual Language
01 ↓ 02 ↓ 03 ↓ 04 ↓ 05 ↓
01

Bingham's
Clothing

Retail SOCIAL MEDIA Promotional

Bingham’s Clothing is a premium menswear retailer known for seasonal promotions and curated apparel brands. I aided in the planning and direction of monthly photo and video shoots, and then developed social media campaigns and creative assets that supported product launches, sales events, and ongoing brand engagement. The work required balancing Bingham’s visual identity with the established branding standards of national apparel partners to create cohesive, high-performing social content.

REDEFINED DIGITAL & PROMOTIONAL PRESENCE
Bingham's — Seasonal merchandise sale Bingham's — Made for the miles ahead Bingham's — Black Friday sale Bingham's — 3 winter outfit combos Bingham's — holiday savings Bingham's — personalized fit, buy 3 get 1
02

CFM
Insurance

Brand Identity Brand Standards Multi-Channel Experiential

CFM Insurance is a Missouri-based mutual insurance company serving farm, home, auto, and business policyholders. Over the last decade, I helped shape and evolve the organization’s visual identity, developing the brand, standards and creating a wide range of marketing assets across print, digital, social media, web, event, and experiential channels. My work supported both internal and external communications, large-scale campaigns, community initiatives, trade shows, and multiple affiliated brands within the organization.

Logo system & standards
Color & typography
Brand storytelling
Campaigns & out-of-home
Iconography & collateral
Trade shows & events
Blog illustrations
03

Ember

Brand Identity Social Campaign Motion / Video

Ember is a modern partnership platform created to help mutual insurance companies evolve through shared resources, technology, and operational support. The project included developing a brand identity that balanced innovation with a spark of forward-thinking leadership and the trust and stability central to the mutual insurance industry. The resulting visual system, website, and social presence were designed to feel bold, modern, and approachable while remaining grounded in Ember’s mission and values.

Launch film
Social campaign — “What We're Hearing” series
Ember — What We're Hearing, cover Ember — can't move as fast as the market Ember — want innovation without blowing everything up Ember — heroic work isn't sustainable Ember — systems don't talk to each other Ember — we're listening
Also in the campaign
Ember — You don't need to build everything yourself
04

Catalyst
Nutrition

Brand Identity Packaging Digital & Web

Catalyst Nutrition is a sports supplement brand developed around the idea of fueling progress and performance. The project included logo design, brand identity development, and packaging design for a five-product line. The resulting visual system combines bold typography, high-energy graphics, and premium gold accents to create a modern, strength-focused brand with strong shelf impact.

Brand campaign — web hero
Catalyst Nutrition — athlete hero web banner
Product, packaging & social
Catalyst Nutrition — product line on grass Catalyst Nutrition — brand lockup, Properly dosed. Scientifically Proven.
Catalyst Nutrition — Most Stacked Formulas digital campaign
05

Brand
Identity
Systems

Brand Architecture Logo Design Visual Identity

These identity projects represent a diverse collection of brands ranging from startups and community organizations to established businesses seeking a refreshed market presence. Each visual system was developed to communicate a unique brand story while remaining flexible enough to support marketing, digital, print, environmental, and experiential applications.

Selected brand systems & guidelines

Click any guide to view it in full. Multi-page guides render every page.

Melissa Hoefer
About

Design that does more than decorate.

Melissa Hoefer is a senior graphic designer and creative lead with more than 13 years of experience building brand identities, integrated marketing campaigns, and experiential work across corporate, agency, and nonprofit environments.

She's led brand governance and creative direction across multi-brand organizations, scaled identity systems and template libraries, and produced everything from 40-foot trade-show environments to month-ahead social content. She holds a BFA in Graphic Design from the University of Missouri, and partners with teams that want design to move the business, not just dress it up.

Capabilities
Brand Identity & Systems Creative Direction LITE MOTION GRAPHICS Social & Digital Experiential & Event Print & Production Web & Templates Illustration

Tools  Adobe Illustrator · Photoshop · InDesign · Acrobat · Canva · Figma

Contact

LET'S
WORK TOGETHER

Available for contract and freelance branding & design work.   Let's talk about your next project.

✉ melissajhoefer@gmail.com